How a digital marketing engagement in Ghana runs, from audit to exit.

Every engagement with this digital marketing agency opens with an audit of where your business stands, recorded as a documented baseline, so every later report has a before to measure against. Nothing is priced until the audit is done, and what happens after it is set out on our pricing.

Within 5 business days of starting, you receive a written itemised scope. Exactly what we are doing, in what order, and what we expect it to change. That scope is the standard every monthly report is judged against. The process is the same whichever of the three foundations an engagement covers, and wherever in Ghana the business operates.

Because the scope window is a timed commitment, starting is governed by capacity. When the book is full, or the week already carries a start, you get a start date rather than a yes. We would rather schedule you honestly than onboard you badly.

Four things, and not one of them is a budget conversation.

Administrator access to what already exists. The website, the analytics, the ad accounts, the logins somebody set up two years ago that nobody has opened since. Not new accounts in our name, the ones you already hold. Working out who has them is the item that most often holds a start up.

The domain login. Whoever registered the domain, or whoever hosts the site, can grant it. It is a five-minute job when you know the answer and a fortnight when you do not.

What you offer, ranked by what it earns you. Not the full catalogue. Which two or three things bring the money in, which of them you would rather move more of, and which one you are quietly carrying. That conversation happens with you, not around you.

One person who can approve things. Approval speed is the single input on your side that changes how fast anything moves, and it is the one no agency anywhere can supply for you.

None of this is needed before you book a growth call. All of it is needed before the audit can start, which is why it is written here rather than sprung on you later.

Every month you receive a written report that answers six questions in a fixed order, and one of them is what did not work. It arrives within five business days of month end, in writing, before the review call, so the call is spent on decisions rather than on reading the report aloud.

Each report is judged against the written scope and against the baseline documented on day one, not against a package and not against a starting point chosen later.

The full standard is published on its own, as the reporting standard, in the same detail every engagement is held to.

Fee paid for work not yet performed comes back.

What is refundable is the fee paid for the current period, less work already delivered against the written scope, less third-party costs already committed on your behalf.

You do not have to take our word for the figure. It arrives as an itemised written statement within 30 days of the engagement ending, showing how it was reached, and it is paid within 14 days of the statement being issued. If you dispute it, both sides attempt to resolve it in good faith within 14 days before any other step.